Vibez Teams With Lovehoney for 'Fifty Shades Freed' Event

LONDON—Adult boutique Vibez teamed up with Lovehoney for a Fifty Shades Freed Sextravaganza. The store in Aylesford, Kent, pulled out all the stops with a fun event featuring a hog roast, a lingerie catwalk and butlers in the buff. Customers were also treated to pamper sessions in the salon, free goodie bags and musical accompaniment by a saxophonist. The event was such a success that Vibez erected marquees outside the store to accommodate all the guests. Vibez sells all the official Fifty Shades Freed pleasure products from Lovehoney and the online sex toy retailer backed the promotion to drive sales ahead of Valentine’s. Tracey Whitmore, owner of Vibez, said, “Fifty Shades fever is back and it was great to capture the excitement around the new movie with a huge party for our customers. “We offered a 10 percent discount on the day and free prosecco and we were swamped with customers looking for some fun and great bargains ahead of February 14." Laura Wood, Lovehoney sales consultant, added, “We love supporting retailers with their events. It's great to have lovely people like Tracey and her son Chris supporting our brand. The store looked amazing.” For more information, visit lovehoneytrade.com.