Lovara Launches Luxury Online Retail Shop

LONDON—Lovara announced their pleasure industry debut this week with an attractive online store, offering a broad range of luxury products from high-end name brands. “Lovara provides luxury pleasure toys and lingerie without the stigma of another cheap sex toy website,” says the company. “We are dedicated to providing quality products with world-class discreet service.” The U.K.-based web retailer has partnered with major manufacturers like We-Vibe, Lelo, and JimmyJane and specialty brands like Njoy and Doxy to bring consumers the best of the designer toy market. The company is already planning to expand with new additions from Crave within the next few weeks.  In addition to sex toys, Lovara offers a full selection of lingerie, beginner's bondage accessories from the Fifty Shades of Grey collection, couples' games, and lubes and personal hygiene products.  Consumers can look forward to a no-nonsense shopping experience, complete with discreet packaging, a no-questions-asked return service, and phone and web-based customer support. Lovara ships worldwide and even provides free batteries with all orders. The company will further its' reach into the luxury and sexual wellness markets with educational blogs, sex tips, and YouTube product tutorials to debut throughout the new year.  Lovara's mission is to create an antidote to the stereotypical, tacky aesthetic of the average online sex toy shops. “Our goal was to create a website which doesn't feel cheap or embarrassing to be browsing,” says a Lovara team rep. “We aim to bring a classy, contemporary feel to the online pleasure market.” For more information on Lovara, visit Lovara.co.uk or contact [email protected] for business inquiries.