SuperSlyde Enters U.S. Lube Market, on Shelves at Chi Chi LaRue's

LOS ANGELES—There’s a newcomer in the U.S. lubricant market, and this brand is gearing up to make a big splash. SuperSlyde silicone lube, which launched North American operations this year, has been on a whirlwind event sponsorship tour around the United States. And the company also recently inked various retail ventures. The first of these arrangements is a retail store placement with Chi Chi LaRue’s, located on Santa Monica Boulevard in West Hollywood, Calif.—a development that SuperSlyde announced with pride this week. Next up are placements in Bite The Fruit in Washington, D.C.; My Tropixx in Fort Lauderdale, Fla.; and a second California store: Mankind, located on University Avenue in San Diego. But though it’s new to the United States, that doesn’t mean SuperSlyde isn’t an established brand. The lube manufacturer has already won an Eros Shine Award for Best Lotion and Potion from the Eros Association—Australia’s leading adult industry organization. SuperSlyde is also getting its name out there during Miami White Party Week, which it describes as the oldest, largest and most known HIV/AIDS fundraiser in the world. SuperSlyde has been named the 2017-2018 Care Resource and White Party Miami Sponsor. Care Resource is a 501(c) (3) nonprofit organization and a Federally Qualified Health Center (FQHC). Care Resource has facilities in Miami-Dade, Little Havana, Miami Beach and Fort Lauderdale that provide comprehensive health and support services to pediatric, adolescent and adult populations.