Traffic Force Upgrades Advertiser Panel With Big Data Features

LOS ANGELES—As the amount of data available continues to grow exponentially, sorting and sifting through it all can become an increasingly cumbersome task. Traffic Force is now unveiling a new suite of analytics that turn big data into actionable intelligence on a real-time basis. “What we launched now is Phase 1 of our big data initiative empowering Advertisers to view hourly data from top to bottom on each and every one of their campaigns, ad channels, or ads any time,” said Ross of TrafficForce.com. “In the upcoming weeks will be able to tell you even more about Phase 2 which will allow Advertisers to also implement hourly data on all targeting criteria throughout the platform. It’s a big change that turns heavy data loads into a huge plus instead.” Serving more than 15 billion premium impressions each month from a network of top-tier Publishers for a growing number of media buyers and brand developers, TrafficForce.com said it is tackling the unique challenges caused by what some might call ‘too much data’ with smart solutions that harness all of the information available and turn it into a competitive advantage for clients. “We have also streamlined the admin UI to make it more efficient and dynamic, by allowing clients to change the display to match how they want to use it,” Ross added. “Now what you see displayed is simpler, and faster because you can turn off certain sections or data segments if you don’t believe they are necessary. Again, it’s all about making your data work for you without letting it overwhelm fast and effective decision making.” To learn more, check out TrafficForce.com.