CrakRevenue Enters Gaming Vertical With 50-Plus Offers

QUEBEC CITY—The Canada-based CPA network, CrakRevenue, has announced the launch of more than 50 Gaming Offers now available for immediate promotion. On top of this, the cost-per-acquisition network also announced the addition of two new Smartlinks in the Gaming vertical, one with Mainstream Gaming options, the other targeting strictly Mature/Adult audiences. After success in five other verticals, such as Cam, VOD, Dating, Survey and Nutra, the CPA network said it is doubling down on its expertise and has taken great steps to incorporate Online Games into its lineup of offers. “Although we've always been at the forefront of adult gaming for several years, we're taking it to the next level by officially launching our Gaming vertical," says Thierry Bouchard, business development manager at CrakRevenue. "Our fresh new products and creatives as well as our brand new Smartlink will make it even easier for you to convert your adult gaming traffic." The network’s signature all-in-one ‘Smartlinks’ tool allows affiliates with Gaming traffic to access the prime Gaming offers, adapted to their geo and device. CrakRevenue had previously launched Smartlinks in other verticals such as Dating and VOD, but also targeting a specific niche. Bouchard continues, “Promoting individual Games can at times be a little bit more of a challenge than promoting, say, some other type of individual offer found in CR. Between app installs, KPIs, carrier restriction and soft vs hard KPIs, the level of factors and complexity can be daunting when you take everything into account. This is why I encourage the usage of Smartlinks—especially our Gaming ones. Everything really is continually optimized in-house and guaranteed to deliver the best results."