ExoClick Debuts HTML5 Video Banner Ads for Increased Conversions

BARCELONA, Spain—ExoClick has launched a brand new ad format: HTML5 video banner ads.  “We are the first adult ad network to offer this rich media video banner ad format,” said ExoClick's CEO and founder Benjamin Fonzé. “These ads are obviously very interesting, because they allow advertisers and affiliates to produce really creative content for their offers which look much better than standard GIF banners. With playback optimisation, a large range of banner sizes and engaging content, we expect to see a much higher CTR and conversion rate with this new banner format.” This media format enables advertisers to create compelling video ads to place on publisher sites on ExoClick's global network. Video ads can be produced for all available banner sizes and the supported format is MP4 with a maximum weight set at 1.5Mb. With the correct compression, videos can be up to 30 seconds in length with video files being displayed using the HTML5 standard. The new option can be found under Admin Panel > Advertisers > Campaigns. The process is exactly the same as uploading a standard image banner, with clients being given a second option to upload a video banner. “As ExoClick kicks off its 10th year we continue to launch innovative platform features that help our advertiser clients achieve an even higher ROI. In addition, our constant reinvestment in our in-house technology ensures that we protect our publisher clients from malware and non-compliant advertising,” Fonzé said. For advertisers, video banners have a much higher CTR than static images and they are the perfect format for content producers, VoD and live cam advertisers. As for publishers, the video ads are automatically displayed on their sites. Security is of paramount importance to ExoClick and all video ads are hosted on ExoClick's CDN which means they are safe, with no harmful script contained within the video banner ads. For the end user, video banner playback has been optimised ensuring that their browser downloads the video file while it is playing for a fast, glitch free experience. Video banners can be created in the following sizes: 120×600, 160×600, 250×250, 300x50, 300x100, 300×250, 315×300, 468×60, 728×90. For more, visit ExoClick.com.