| October 11, 2016 |
Inspired by Breast Cancer Survivors |
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LOS ANGELES – October is Breast Cancer Awareness Month. Inspired by the strong women who’ve survived the disease and the dedicated women who provide support, CalExotics has added two items to its Inspire collection of sexual wellness products. Five percent of the net proceeds from sales of the entire line benefit Living Beyond Breast Cancer, a nonprofit organization providing programs and services to people whose lives have been impacted by a diagnosis. CalExotics has supported LBBC and its efforts for more than 10 years, beginning with the debut of the Papillon massager. In May 2016, the company officially launched Inspire as the first full line of products dedicated to a charitable organization. “Inspire has been an overwhelming success,” said CalExotics founder and Chief Executive Officer Susan Colvin. “Everything from the product designs, sexual health and wellness focus and charitable aspect have been carefully crafted to promote women’s sexual health and support LBBC. We are excited for the launch of our newest products and to further support this incredible cause.” The two new styles are the Gyrating Wand and Vibrating Tulip Wand. Both offer features typical of the Inspire collection: premium silicone material, waterproof designs, USB-rechargeable motors and 10 vibration functions. The Gyrating Wand offers intense gyrating action for advanced pleasure exploration. The soothing massage it provides can play a critical role in stress relief and relaxation. The Vibrating Tulip Wand promotes vaginal health and increased sexual stimulation. The tulip-shaped tip can be used for beginner Kegel exercise, and the bendable design and extended length offer a wide range of pleasure possibilities. “Inspire is ideal for Breast Cancer Awareness Month,” said CalExotics Executive Vice President Jackie White. “It focuses on the empowerment of women and maintaining sexual health and wellness. The topic is being discussed on television, in print and online. Stores should use this momentum to help spread the message of Inspire.” To help, the company provides signage, collateral, free gifts and more. “We recommend creating an Inspire area and promoting the charitable giving aspect of the line,” White said. “This can help increase traffic to your store and provide support for LBBC.” To see the entire Inspire collection, and to access product information, videos, images and other marketing material, visit CalExotics.com. |
