MobAds Acquires BuzzCity

LOS ANGELES—MobAds (trading as MobileWebAdz), the global advertising network based in London, has completed an asset acquisition of BuzzCity, based in Singapore. As a result, the newly formed group said it will immediately strengthen its overall market position as “a truly global, mobile focused, advertising network.” The network now has a combined scale of more than one billion impressions and 35 million clicks a day, and further geographic reach into the emerging smartphone markets of Southeast Asia (Indonesia, Thailand, Malaysia), South Asia (India and Bangladesh) and Africa. Both businesses currently focus on direct response mobile marketing but, with the addition of BuzzCity, the group can now serve brands alongside direct response product which further diversifies the product offering of the group. Alongside the limited overlap in clients, publishers and advertising formats, MobAds group said it can now look forward to new opportunities for its existing and new partners. MobAds' CEO, Sacha Jacobs remarked, “The mobile advertising segment still shows enormous growth potential for the next four years, with a doubling of smartphone penetration in the emerging markets. “As the availability, affordability, and desirability of smartphones has increased, penetration of this device will continue to surge in that region. It now provides our group the perfect opportunity with BuzzCity's stronghold in Asia and Africa aligned to our existing client base in North America, South America and Europe to continue to offer the reach and scale our local, and global partners want.” Jacobs continued, “The BuzzCity acquisition adds another page to MobAds’ long, successful mobile advertising history.” Launched in October 2006, MobAds is a mobile performance ad network built to provide global reach across more than 200 countries. MobileWebAdz and Reporo are also brands within the group.