Sliquid Shave Cream Now Boasts Vegan Formulation

DALLAS—Sliquid announced Sliquid Smooth, an all-natural shave cream, is now 100 percent vegan. Free of lanolin, an animal byproduct most often found in both hair and skin-conditioning products, Sliquid Smooth maintains its nourishing texture with plant-based alternatives like shea butter and plant cellulose to give retailers the vegan-friendly skincare that many consumers demand.  “Awareness of vegan-friendly ingredients has soared over the last few years, but many retailers and consumers aren’t aware that lanolin is the skin-conditioner of choice by many manufacturers of almost every other shave cream available,” Sliquid Vice President of Sales and Marketing Michelle Marcus said. “Lanolin is an animal by-product that has been known to irritate sensitive skin, so we set to work to create a naturally superior shave cream that maintains its lush, velvety texture with the addition of botanicals and plant-based ingredients. This offers our retailers and consumers piece of mind before purchasing, and helps maintain loyal long-term relationships with the Sliquid brand.” Lanolin, found in most shave creams as a moisturizing agent, has been replaced by a combination of rich mango and shea butter with essential oils for good measure, which helps ensure users enjoy the most soothing and soft glide. Sliquid proudly provides one of the only vegan options in the shave cream categories, thanks to a tireless team of chemists who’ve developed plant-based alternatives to common irritants on the market. This collection boasts three scents, each infused with essential oils to leaves skin feeling smooth with a subtle pleasant aroma. And for those sensitive to fragrance or simply do not prefer a scented shave cream, Sliquid Smooth also is available in an unscented version.  Sliquid Smooth offers consumers a spa-quality choice void of harsh preservatives and animal-based conditioners often attributed to aggravating delicate skin. And, with its lanolin-free ingredient deck, the company has made an especially strong impression worldwide.  “We’ve found this to be a key selling point when educating both retailers and consumers about how Sliquid Smooth differs from most other shave creams out there,” Marcus said. “We are proud to be able to educate the masses in this way to help them make a more cognizant choice.” Sliquid Smooth is part of the Balance series of spa-inspired body care products packaged with bold colored labels accented with metallics that artfully match the sophisticated and luxurious blends inside. Merchandised for adult and mainstream retail, Sliquid Balance offers stores a modern and well-appointed crossover that appeals to discerning shoppers. For product and/or ordering information, email sales@sliquid.com or visit Sliquid.com.