Traffic Force Introduces First Impression Bidding for Advertisers

LOS ANGELES—Traffic Force on Tuesday announced its platform now allows media buyers to bid specifically on First Impressions. Now clients may log into their account, or create a new account today, and begin bidding immediately on the first ad load any visitor will see without any chance of the same consumer seeing another ad from their brand within a 24-hour window. That makes that client's ad the first one a potential customer sees. “It’s a simple concept which is why it made a lot of sense for us to ad and why it is already being used so extensively by our clients,” said Ross of TrafficForce.com. “Let’s say you visit your favorite site twice in a day. We already offer frequency capping so our clients could always limit how often an ad was displayed to you, but now with first impression bidding they can also guarantee that their ad is the first one you see when you arrive on the site.” As always, Traffic Force provides a point-and-click backend that simplifies the entire bidding process and choosing to bid on first impressions only takes a couple clicks as part of any campaign a client wants to start or amend. “A lot of people like this method of purchasing as opposed to buying on a 1 display in 24 hours basis,” Ross explained. "Because all that guarantees is that a unique user will see your ad once per day, but with the added ability to target only first impressions, you are showing your ad first to the unique users instead of perhaps coming along several pages into their visit when they have already seen and declined several other ads previous to yours. It’s about getting your ads in front of the most likely people to convert rather than showing your ads to the people who remain after having not been converted by anyone else. It also allows you to precede ads by competitors and to establish your product as the primary choice for consumers within your niche.”