Empowered Products Debuts Fetish By Gun Oil

LAS VEGAS—With a solid history and reputation of creating high-quality lubricants and more, Empowered Products is extending its reach with the introduction of Fetish by Gun Oil Silicone Dressing Aid and Garment Conditioner. Fetish by Gun Oil is a rich, long-lasting and luxurious silicone dressing aid and garment conditioner for latex, rubber and fetish enthusiasts. It is available now in the U.S., Canada, U.K., Europe, Asia and AUS/NZ in 2-ounce, 4-ounce and 8-ounce flip-top bottle with induction seals. “We conducted extensive research in our labs on what enthusiasts wanted and products they used as dressing aids, and created a three-molecule silicone blend that is superior to other products because of the ratios of the different-sized silicone molecules,” said Mark Olson, vice president of sales and marketing for Empowered products, Inc. “Fetish by Gun Oil is a full-bodied, ultra-slick formula that only needs to be applied once, and lasts all night without any gaps or stickiness.” Gun Oil products have long been favorite lubricants of the fetish and kink communities, but Gun Oil Silicone couldn’t be used as a dressing aid because it contains vitamin E, which can degrade the bindings on latex products. “To be certain we had a winner, we conducted blind tests of our products against competing products with latex and fetish enthusiasts, cam models, bloggers and fetish retailers nationwide,” said Olson. “The results were crystal clear—Fetish by Gun Oil was rated the best.” The purple and black packaging is visually stunning on the retail shelf and in the bedroom, and clearly communicates the purpose of the product. And it is priced 10 percent to 20 percent below competitive offerings.  The 2-ounce bottle is MSRP $12.95; the 4-ounce bottle is $19.95; and, the 8-ounce bottle is $31.95. For distributors and wholesalers, Fetish by Gun Oil continues Empowered Products’ commitment to offering the highest-quality products in packaging with high shelf appeal and at competitive prices. For more, visit GunOil.com.