Sir Richard’s Does Men Right at ANME

SAN FRANCISCO—Sir Richard’s was set to impress at this year’s ANME Founders Show, and with the release of the company’s first collection of toys, the manufacturer didn’t disappoint. “The response to Sir Richard’s new stuff was incredible,” said Robert Rheaume, Sir Richard’s president. “This line was all about spotting a missing niche in the market and the creative execution was paramount. We wanted it to be fun and unlike anything out there, and people took notice.” The company—best known for their body-safe, non-toxic premium condoms—has now set out to redefine men’s pleasure. New products included innovative new toys and men’s maintenance consumables. Visitors were given a special preview of three new introductions to the Element line of men’s waterproof, rechargeable toys, which will be released in the fall. Attendees were also wowed by the creativity and branding of the men’s consumable lines, which take a cheeky, randy approach to men’s products. Sir Richard’s now addresses every area “below-the-belt.” The goal was to create quality, options within the men’s toy area by adding a complete collection consisting of the Element MS (Masturbation Sleeve), PM (Prostate Massager) and CR (Cock Ring). All of the new Element products are waterproof, rechargeable, have multiple speeds and modes and are designed from the ground up after careful analysis of the men’s market.  The first-to-market toy is the Element MS Vibrating Masturbation Sleeve which features ultra supple Flex Fit wings, for all sizes and desired pressure and a powerful motor in the tip for frenulum sensation.  The new consumable debuts included Slick Dick’s “Better Than Spit” lubricants, Guy Grease solid body fragrances, Soak N’ Stroke water resistant lubricants for the shower and Champion Oral Sex Spray. Sir Richard’s is now positioned to offer retailers and distributors a complete section of men’s items to help bring incremental buyers through doors and expand audiences and consumers who retailers can market to. Sir Richard’s new lines will begin to roll out starting in September. Buyers can reach out to their Diamond Products sales representative for purchasing details and pricing. For more on Sir Richard’s Condom Company, visit SirRichards.com.