Sir Richard’s Introduces Element MS at ANME

SAN FRANCISCO—Sir Richard’s offered up details about one of the products it plans to debut at this weekend's ANME Founders Show. The Element MS is the first product in the condom company's new Element line of pleasure devices for men. The Element MS is a vibrating masturbation sleeve, created with high-quality materials, advanced features and ergonomic consideration for the user's pleasure. Since 2009 Sir Richard’s has offered premium condoms free of spermicide, parabens, glycerin and petrochemicals. Now the company is taking that same approach to sex toys. The Element MS was designed by Sir Richard’s in-house design team. While interest in men’s sex toys is growing, the options for masturbation toys are still limited. Sir Richard’s wanted to create an item with multiple uses for stimulation. Its feature and shape was designed to maximize pleasure to the shaft and the frenulum, a highly sensitive pleasure zone on the penis equivalent to the clitoris. The Element MS features a ribbed base, where powerful vibration is delivered to the frenulum through the raised pleasure node. The Flex Fit wings are thin and supple, allowing for a custom fit to any girth, and the user can adjust the applied pressure while the internal structure transmits pressure through the wings. The palm-sized design is short in length so it can deliver a full range of movement and strokes. “We felt there was an opportunity to create a line of toys in the under-served men’s category,” stated Robert Rheaume, president of Jimmyjane. “There are so many options for vibrators in the women’s sector, we wanted to apply that same design thesis to men’s products. The Element MS is a device that enhances the pleasures of masturbation, with a modern touch.”Sir Richard’s Element Line is designed with an intimate understanding of the male body and pleasure points. Each product features five power levels and four vibration modes. Made with body-safe, phthalate-free silicone, the items are also waterproof. The USB-rechargeable designs use a lithium battery. Element MS will debut at ANME and will be available for purchase the end of August at a MSRP of $99. For more on Sir Richard’s Condom Company, visit SirRichards.com.