LIMA Licensing Awards Honors Lovehoney’s Official Motörhead Collection

BATH, England—Lovehoney was awarded the title of Best Health and Beauty License at the 2016 LIMA Licensing Awards for its Motörhead Official Pleasure Collection. The awards, which took place recently in Las Vegas, are hosted by the International Licensing Industry Merchandisers’ Association, a leading trade organization for the global licensing industry. A list of all of the winners can be found here. “We’re thrilled to have won such a prestigious award in the world of licensing,” said Lovehoney’s co-founder Neal Slateford. “It’s the second year in a row that Lovehoney has won a LIMA Award, and further proof that we are the go-to people for brands looking to break into the pleasure product market.” The Motörhead Official Pleasure Collection was up against the likes of Pearl World’s Paris Hilton Cosmetic Collection and Hall & Associates Limited’s Shopkins hair accessories line.  “I think I can say with some certainty that this is the first time Motörhead have shared a line-up with Paris Hilton—rock ’n’ roll,” Slateford said. Lovehoney secured the exclusive worldwide license to manufacture Motörhead sex toys in 2015. The range comprises four bullets and classic torpedo shaped vibes, all decorated with the band's iconic logo and branding, and delivers the sort of power and pleasure you'd expect from the “loudest band on Earth.” The collection has already been a big hit in the adult industry, winning the award for Highest Mainstream Appeal at the EAN Magazine Awards 2015.  For more information, visit  the Lovehoney Trade website.