Traffic Force Narrows Keyword Targeting With New Granular Settings

TORONTO—Traffic Force is introducing granular settings to allow media buyers to target specific phrases and search terms without including more general results.   “It’s all about getting exactly the right traffic with each buy,” said Ross of TrafficForce.com. “You can now pick up clicks that target this exact search query www.porn.com/videos/search?q=black+lesbian as an example, without including any general terms in your keyword strategy, and in some niches that becomes extremely important. Two sites about blondes may both benefit from aspects of that keyword, but a Teen site getting Blonde MILF clicks or a MILF site getting Blonde Teen clicks can quickly devalue the overall impact of the traffic. Traffic Force granular targeting gets you only the specific targets you want each time.”  When your site earns money from traffic interested in “blonde lesbian MILFs,” that doesn’t necessarily mean it will earn nearly as much from traffic for the keyword “lesbian” or the keyword “blonde.”  Traffic Force now offers three ways to get traffic, with each method delving deeper into the pool for more narrowly defined matches.  “Broad targeting of a term like ‘black lesbian’ gets you traffic from pages relevant to ‘black or lesbian’ content. Exact targeting shows your ads only on pages that are tightly targeted to exactly the search phrase you desire, so ‘Teen Upskirt Latina, would only bring back traffic for pages about that very specific topic,” Ross said. “Negative matching gives advertisers the ability to exclude specific terms from their campaigns. So, you can start with a general target and then gradually kick out underperforming keywords as you drill down to only the most productive sources.” To learn more, visit TrafficForce.com today.