Brokerbabe Announces Fraud Protection Tool

ZURICH, Switzerland—Brokerbabe is set to debut a new fraud protection tool for its affiliates, the result of a partnership between Brokerbabe and an unnamed anti-fraud specialist. “We are very happy that we made this step. As a techcompany your are every day confronted with ‘partners’ that try to trick the system,” said Stefan Mühlbauer, director of marketing and sales at Brokerbabe. “Its very important for Brokerbabe to protect its publishers and advertisers. Now we made this tool public for all our partners to prevent media buyers to spend money for bot traffic and to help performance networks to identify scripted signups and installs on the spot.” The new system consists of three separate components: Impressions, Click and Conversion Risk Score, each with its own unique functionality, in order to help users determine possible fraudulent activities like Bottraffic or scripted installs and sign ups from sub-affiliates. The new fraud protection system is already available to all Brokerbabe partners starting with this week; it offers real time results about possible risks and it is presumed to be highly intuitive. For more information, visit BrokerBabe.com.