CalExotics' Hard Vibes Collection Rebrands Big Sellers

LOS ANGELES—With hundreds of SKUs in its inventory, pleasure product manufacturer CalExotics is always looking for ways to help retailers present its top sellers. The company's newest collection does just that, bringing together some of CalExotics' most popular classic vibrators into one streamlined collection, Hard Vibes, broken down into four categories. In addition, four fresh products have been added to round out the offerings.CalExotics founder and CEO Susan Colvin says, “With our expanded branding efforts we felt it was time to update some of our classic products, and the first step was with the Hard Vibes collection. You will see more of this from CalExotics as we continue to move forward.” Hard Vibes offers four categories to ease in merchandising, selling and shopping. Discreet, value-priced and available in fun colors and shapes, these mini vibes are a key component of every woman's toy chest. Slimline offers plenty of vibration from sleek designs. Power+ delivers superior performance and a larger size. Each Power+ is driven by C batteries, giving users a buzzworthy boost. Signature is a step above the ordinary, providing an upgraded experience from classic shapes. The four new models give consumers even more variety. The Mini Leopard Massager is a compact massager with a leopard design that suggests a wild adventure. The Mini Pearlessence G Vibe offers a pinpoint G-tip and a glittery design. The Signature Contoured “G” is ergonomically curved with a contoured tip designed to hit the right spots. The Signature Metallic Shimmer G is a smooth, metallic-finish G-spot massager for those who like long G-spot play. Hard Vibes makes the biggest impact when merchandised together, suggests Jackie White, executive vice president of CalExotics. “The updated, more cohesive packaging looks great together,” she says. “The categories also make it easy to find the right product quickly. Be sure to check out our visual merchandising plans for suggestions on how to set up your Hard Vibes wall.” To find detailed product information, images, videos and other marketing resources, visit CalExotics.com. Pictured above, from left: Mini Leopard Massager, Signature Contoured “G,” Mini Pearlessence G Vibe and Signature Metallic Shimmer G.