Williams Trading Co. Chosen As LELO Cornerstone Partner

PENNSAUKEN, N.J.—Veteran adult distributor Williams Trading Co. was chosen as a  LELO Cornerstone Partner. Williams Trading is one of four U.S. distributors hand selected by LELO to represent the internationally known brand of adult products. Entrenue, Eldorado and Honey’s Place complete the exclusive LELO Cornerstone Partnership for wholesale distribution in the United States. “The selection process was a long and arduous task that required a complete audit of every US distributor’s sales support, marketing programs and an in-depth, in person interview with the senior team of each distributor being considered.” said Donna Faro, LELO senior sales director. WTU stands alone with over 33,000 adult retailers certified in adult product training training and currently supports LELO with two courses exclusive to Williams’s customers; How To Sell High End Products and Luna Beads, A Mini Course. WTU recently added WTU Storebuilder, an opportunity for adult retailers to have an online store accessing Williams’s full warehouse inventory 24/7 at no cost to them. “We are thrilled with the honor to represent LELO as an exclusive Cornerstone Partner,” says Bob Pyne Jr., President & CEO. “The lengths LELO went to identify and correct the weaknesses that are a reality in adult product resale will redefine how a brand is supported by a distributor. This is truly game-changing for our industry.” Donna Faro added, “Restructuring our distribution channel into this Cornerstone Partnership will allow LELO to work more closely with its Cornerstone Partners and better support retailers. We’re certainly thrilled by this Cornerstone Partnership, which has been designed to add value to and focus on end-customers for the best possible consumer experience.” For more information, visit WilliamsTradingCo.com.