InstaVR Now Includes Heat-Mapping Analytics

TOKYO, Japan—InstaVR, an innovative authoring platform for virtual reality developers, is now capable of VR app analysis using heat-mapping analytics. This is the latest innovation for InstaVR, which also offers compatibility with video compression methods and allows VR developers to quickly and easily create their VR apps and then publish them to all mobile/desktop VR platforms. Candlify VR Technologies, the developer and operator of InstaVR, is pleased to announce that they will be showcasing InstaVR at the Silicon Valley Virtual Reality Expo, from April 27-29 in San Jose. Candlify will unveil the latest version of InstaVR, including a point-of-gaze heat mapping analysis function, at the expo. VR content is distinctive, in that it allows users to select the camera position and angle more freely than is possible with conventional content. The challenge, however, is that the developer does not know where to create and improve VR content because they do not know where the user is looking. InstaVR's point-of-gaze heat mapping analysis function solves this problem. An InstaVR Automotive Demo can be found here. Apps created with InstaVR will automatically collect information on the user's point-of-gaze and transmit that information to the InstaVR analysis platform. InstaVR clients can now see the areas where app users are looking and the order in which their gaze moves through the VR content editing screen on their browser. This allows developers to create and adjust effective VR content based on factual analysis. This latest enhancement allows VR developers to edit VR content inside a web browser and add interactivity, such as hot spots and navigation. And then with in-browser distribution, app creators can export their edited VR content as an app on major distribution platforms, such as Google Play and Apple Store. With users in over 100 countries worldwide, InstaVR has enabled development of over 1,500 VR apps for a broad range of needs, including real estate (residential, hotels, restaurants, museums, etc.), tourism and events (weddings, concerts, sports, etc.), products (automobiles, furniture, daily necessities, etc.) and apps for fans.