Eldorado Shares Expertise at ILS

LAS VEGAS—Eldorado Trading Company is in Las Vegas this week for the International Lingerie Show, held April 4-6 at the Rio Hotel and Casino in Las Vegas. In addition to exhibiting pleasure products from the top U.S. and international manufacturers and a huge selection of new lingerie styles, the adult distributor is offering educational seminars and a chance to speak with sexual wellness professionals from the Center for Sexual Pleasure and Health (CSPH). The following talks are scheduled: How to Become a Sexual Health Resource in Your CommunitySpeech by CSPH Executive Director Kira Manser, April 5, 2–3 p.m. According to the World Health Organization, sexual health is not just the absence of disease or dysfunction, but also includes the potential for pleasure. Learn how pleasure-focused organizations can become a trusted sexual health resource for adults in their communities. Join the sex-positive revolution that is changing the way people think, talk and behave as sexually healthy adults. Support consumers in prioritizing sexuality as an important part of their overall health and happiness. Connect them to important information and resources they can use to make informed choices about their sexual adventures. Manser is a clinician, educator and program manager with expertise in gender and sexual diversity, sexual pleasure, disability advocacy and social justice. She is a licensed social worker with a master’s in education in human sexuality. Manser is working to complete a doctorate in human sexuality and has worked as a sex educator for over a decade. Manser and Erin Basler-Francis, also from CSPH, will be at the Eldorado booth to talk to attendees. Eldorado is at Booth #347-550.The Importance of Having an Online Presence for Your StoreSpeech by Larry Garland, founder and CEO of Eldorado Trading Company, April 6, 10–11 a.m. In today’s digital world, retailers would be hard pressed not to find customers online. In fact, according to Google, 97 percent of consumers use the Internet to search for local businesses. Having a strong online presence is crucial to building your brand and gaining credibility to attract more customers. The benefits are numerous including brand building, reaching a greater audience and giving your customers easier accessibility to your products. With surprisingly little investment, creating an online presence can really affect your bottom line in a positive way. Larry Garland founded Eldorado in 1974 and has led the company to become one of the top international distributors of sexual wellness products and lingerie. As a dynamic player in the industry, Garland stays abreast of the current trends and forces that drive the market. He is a past president and current vice president of the Free Speech Coalition. He has received numerous awards for his achievements in the industry including induction to the AVN Hall of Fame.