Wicked Sensual Care Revs Up With New Awaken Stimulator

LAS VEGAS—Wicked Sensual Care was back at the AVN Novelty Expo, impressing with their newest product offerings, including Awaken, a liquid enhancing herbal infuser. “We didn’t want to just bring another ‘me-too’ product to retailers,” said Wicked Sensual Care Marketing Director Cassie Pendleton. “We wanted to be able to offer something new to the market. With this product, we used a focus group and had it compare Awaken to the top three clitoral stimulators on the market, and time after time after time we came out on top.” Carrie Smith, Wicked Sensual Care’s head of product development, said Awaken is designed to help couples start engaging with one another from the start of sexual intimacies. The consistency of Awaken is not too runny but not too thick, she said, adding it works best when massaged into the clitoris by the woman or her partner.  “The herbals react and enhance experiences, and the more it is used the more it truly does become a libido enhancer,” Smith said. Awaken is odorless and has an almost mild vanilla taste to it, so oral is not off the table, Smith added. “We wanted to create a unique play product” Smith said. “We wanted Awaken to be a product to help couples really engage.” Also making news in the Wicked Sensual Care Suite were the company’s newest flavored lubricants: Cinnamon Bun and Cherry Cordial. Pendleton and Smith noted the Cinnamon Bun flavor has been a hit so far, since it has a “baked goods cinnamon” taste as opposed to a “Red-Hot Cinnamon” taste. The Cherry Cordial flavor, they said, starts with a stronger cherry flavor, but then finishes with a smooth chocolate taste. To date, the best-selling flavor from the collection is Salted Caramel, but retailers and consumers are learning to combine flavors for new combinations. “Is you use Cinnamon Bun and Candy Apple, you get an all-American apple pie,” Smith said. “And add a little vanilla to that? Apple pie a la mode!” Pendleton noted that all of Wicked Sensual Care’s flavored lubricants are now available in 2-ounce sizes to make it easier for consumers to mix and match and combine flavors. For more information, visit WickedSensualCare.com.