Williams Trading University Awards 18,000 Certifications

PENNSUAKEN, N.J.—Williams Trading Company announced its award-winning e-learning program, Williams Trading University (WTU), has exceeded 18,000 successful course certifications across the domestic U.S., Canada and Puerto Rico.  At the current rate of course development and participation, WTU is poised to surpass 20,000 course certifications by year’s end.  “Currently, the WTU catalog includes 63 courses and, on average, we develop two new modules per month,” said Erin V., WTU content developer. “We support WTU learners with weekly Cyberscholar email blasts notifying them of course availability, product raffles and contests, exclusively available to Williams’ customers.” WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Online courses are available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being.   Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate.  Free premiums, samples and special offers are being made by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers. “Eighty-four percent of our top retail accounts have experienced a lift in sales on the retail floor without an additional price off or sale incentive,” said Scott D., director of sales and marketing. “WTU continues to receive industry accolades and retailer testimonials supporting our commitment to retailer education.” WTU monthly prize drawings are often in sync when a manufacturer is running a Williams Trading inventory sale. Adult retailers receive double the support, a product sale and free product training with prize incentives, at the same time. This double-whammy approach has significantly lifted sales on the retail floor according to our customers.  “We want to thank our participating vendors who believe in retail education and worked diligently to offer courses that have proven to lift sales,” said Bob Pyne Jr., president and CEO of Williams Trading Co. “WTU is an industry game changer and I am proud to offer it to all of our customers free of charge.” To learn more about WTU, contact a Williams Trading sales representative at (800) 423-8587 or visit www.WTUlearn.com today.