LELO Branches Into Male Market With 3 New Prostate Massagers

SAN JOSE, Calif.—LELO has expanded its reach into the market of male pleasure products, with today’s debut of three vibrating prostate massagers. The pieces offer the same kind of deep, considered satisfaction that the luxury Swedish designer brand has been offering to women for nearly 15 years.  “We at LELO have long recognized that the male market was not being fully catered to, and that there was not just a demand for more luxurious prostate massagers, but potential for huge growth too,” said Global Marketing Manager Steve Thomson. “This market segment is much bigger and much more receptive than people realize.”  The new pleasure products for men are Hugo, Bruno and Loki, and LELO has released supporting materials to make sure both the customers and the retailers are well supported.  The products each offer something  different: Hugo is the flagship product, featuring extreme power, eight vibration settings and LELO’s exclusive remote control SenseMotion technology making it exceptional for coupled play. Available in Black, Deep Rose and Ocean Blue at lelo.com/hugo and all good retailers for $219 USD.  Bruno features the same power and shape, and has a simplified six function manual interface to offer hands-free pleasure. Available in Black, and Purple at lelo.com/bruno and all good retailers for $169 USD.  Loki features a handle so the user can manipulate the pressure and position for a more hands-on approach and comes in Federal Blue and Obsidian Black. Available now at lelo.com/loki and all good retailers for $169 USD.  The Hugo and Bruno boast intense dual motors, and all three products are waterproof to a depth of a meter and USB-rechargeable.  These new prostate massagers represent a step forward not only for LELO, but for the male-focused pleasure market as a whole. By cornering the luxury segment of this ever-growing category, LELO establishes itself in new territory with a brand that consumers recognize and trust. With an international PR campaign kicking off to amplify the launch, Hugo, Bruno and Loki will usher in a new standard of pleasure and innovation for men.  Retailers and distributors should contact usa@lelo.com to place orders and for more information.