The Screaming O Expands into New Category

LOS ANGELES—The Screaming O is entering the hand-held massager category with its trademark flair, delivering three colorful new products designed with form, function and affordability in mind. For retailers worried that the luxury bubble could burst, these competitively priced yet body-safe products will give their customers affordable alternatives to the $80-plus options currently on the market. This new direction veers from Screaming O's namesake vibrating rings and bullets in order to position the brand as a one-stop shop for intimate essentials, all at economical price points. The OVibe is a hand-held massager that directs vibration through a hygienic silicone head, cone-shaped to cradle the clitoris while pinpointing two speeds of stimulation. This sturdy, ergonomic vibrator is marked at $19.95 MSRP and gives women a body-safe, budget-friendly option. The PoPVibe uses the classic lollipop-like shape with a powerful motor with three speeds plus pulsation inside the rounded silicone-coated head. With an elongated neck curved for wrist relief and available in bright colors, the PoPVibe is a fresh option priced at less than $30. OBob is the Screaming O take on that tried-and-true favorite, the Battery Operated Boyfriend, with homage to the rounded heads of classic wand massagers. The hand-held vibrator offers three vibration speeds plus pulsation and has a flexible neck for ergonomic positioning, all for $29.95 MSRP. “The Screaming O has honed a knack for providing the best quality, most body-safe materials at the lowest prices possible because we believe everyone deserves that, regardless of their budgets,” The Screaming O Account Executive Conde Aumann said. “So this year we decided to offer larger battery-operated massagers that pack more power without upping the price tag too high. It’s one of the reasons our fans trust The Screaming O brand and why our loyal customers continue to support our mission—it’s a win-win scenario for everyone involved!” For more information, or to place an order, email Aumann at conde@thescreamingo.com.