XR Brands Wins 2015 StorErotica Award For Fetish Manufacturer of the Year

HUNTINGTON BEACH, Calif.—XR Brands was named Fetish Company of the Year at the 2015 StorErotica Awards, which took place during the recent ANME Founders show. The award recognizes the manufacturer for its dedication to creating quality products catering to various fetish product categories and making it easy for retailers to expand and enhance their reach into this growing market. "We are so honored to have won the Fetish Company of the Year Award; it's been an incredibly rewarding year filled with exciting new products, innovative technology, new hires and, most importantly, hard work," XR Brands Director of Sales Rebecca Weinberg said. "It's a pleasure to know that the industry has taken notice, and we'd like to thank everyone who voted for XR Brands. We look forward to another successful year!" This award marks an incredible year for XR Brands and its fetish-focused lines, with new products incorporated into its catalog catering to niches and interests often left underserved. The top-selling Master Series line of fully merchandised fetish essentials has helped retailers quickly and easily keep up with consumer demand with eye-catching and competitively priced tools and accessories. Now with new styles of advanced prostate massagers and stimulators, Master Series has become a full one-stop shop for BDSM, sensation play, chastity devices and more. XR Brands also has transformed the sex machine category with new automatic stimulators, thrusters and strokers made for mass mainstream appeal. No longer associated solely with extreme play situations, sex machines are a part of more healthy sex lives around the world, and the LoveBotz brand has become a buying destination thanks to its variety and competitive pricing. The line now offers a range of quality devices – from portable hands-free automatic strokers to fully adjustable sex machines – at various price points that make them accessible to a broader consumer base. And with a recent expansion of the Zeus Electrosex line of electrostimulation devices, XR Brands has made this popular form of stimulation even more accessible with easy-to-use beginner kits; soft, feminine packaging; revamped power boxes; and new styles that appeal to consumers' growing curiosity and comfort levels. For product information, email Weinberg at rebecca@xrbands.com.