Fascinations Launches Cooperative Advertising Program

PHOENIX, Arizona—Fascinations announced today the launch of a new Cooperative Advertising Program, giving its manufacturer partners a cost-effective way to build brand awareness and maximize sales. Through the program, manufacturers can choose to share in comprehensive regional campaigns or small promotional programs with the adult retail chain. According to the Fascinations team, the advertising program benefits partners by including the manufacturer’s logo or brand message in digital, print, outdoor, television, radio and social media ad initiatives. Fascinations offers several investment options to fit any size partner. The program allows brands to pick the level of ad frequency and reach based on a predetermined commitment packages. Each commitment level presents several marketing strategies from which to choose. Manufacturers will work closely with the Fascinations marketing department to deliver the strongest marketing campaign. They have the opportunity to proof creative and develop special offers within the campaign. Working alongside cooperative brands with this structured program guarantees media delivery and product education to new and existing customers. “We are excited to roll out this program; with preplanning and post analysis aspects of this collaboration, we are confident we will deliver effective sales results,” said Dustin Olive, Fascinations' chief operations officer. The program was designed by Fascinations to enhance the way the industry works together to get products into the hands of customers. This cooperative program will aid in sales projections and shine light on the specific brands Fascinations sells. A preconfigured and tightly structured cooperative program, it will deliver marketing in the Phoenix, Colorado and Austin markets. “As part of the long history of innovation Fascinations has built over the decades, the company is exploring another first for its industry. The new cooperative advertising program should help propel not only the Fascinations brand but should also drive increased demand and sales for the products of suppliers that participate. I expect nothing but accelerated growth in sales volume as a result of this strategic move,” said Matthew Owens, chief executive officer of Owens Harkey Advertising, the agency of record for the Fascinations brand. For more information about the Fascinations chain of retail stores, go to YourFascinations.com.