Indiegogo Campaign Launches For Lovely, ‘FitBit Of Sex'

SAN FRANCISCO—The creators of Lovely, a wearable sexual activity tracker, have launched an Indiegogo.com fundraising campaign for the couples massager. Lovely is a love ring worn by the man, but which houses a unit that tracks and analyzes movement during sex, then uses the Lovely App that generates a sex report with tips, suggestions, calories burned, duration, speed and other sex-related data. Lovely creators are calling it the "FitBit of sex." Lovely is currently crowdfunding $95,000 needed for mass production at IndieGoGo. According to Jacob Konik, CEO and founder of Lovely, couples can easily enhance their sex lives just by using it, without a need to look for inspiration or advice on the internet or from TV, books or elsewhere. Anyone can get personalized tips in the Lovely App and have an even better sex life. Lovely was created to help you and your sexual partner get the most out of sex. Data gathered by Lovely during sex is sent to and analyzed by the Lovely App, which provides the couple with a personalized report, advice and suggestions on how to enhance pleasure inside the bedroom. For example, Lovely suggests new positions for the couple to enjoy, based on the positions they have used in the past. Lovely also shares personalized advice depending on the couple's style of love-making, their sexual desires and their plans. This means that if the couple strives for more passionate or diversified ways of making love, Lovely will show them how to get there and beyond. There are a couple thousand different tips and suggestions already embedded within the Lovely ecosystem, with more being added every day by sex educators Reid Mihalko and Caitlin Murphy, working closely on Lovely's development. “Lovely is merging everything we know about sex and technology, two very important aspects of our lives,” said Konik. “Without Lovely, couples had to look for ways to enhance and diversify their sex lives from numerous different sources like the internet, movies, articles, books or by visiting a therapist, which just wasn't simple. Now everything you might want to know about sex is right inside of Lovely and the Lovely App. You can get tailored advice on how to become a better lover right at your fingertips, directly after intercourse.” Lovely is made of stretchy and silky smooth silicone. It sits tight on the base of the man's erect penis, trapping the blood inside and resulting in an enhanced, longer lasting erection. Thanks to its shape and vibrations Lovely provides direct, yet subtle clitoral stimulation that more than 70 percent of women need to orgasm. Lovely's ergonomics have been designed and tested by a couple of industrial designers who analyzed and tested (on themselves) more than 100 basic couple's rings already on the market. The result is a product that looks and feels good for both partners. “At Lovely we believe that technology enhances our lives for the better. Yet somehow our sex lives have been forgotten with the advancements in technology. With Lovely, we hope to change that,” Konik said. Backers can help bring Lovely to life at http://igg.me/at/ourlovely for the next 30 days.