Digital Playground Raises Awareness With 'Game of Balls' PSA

BURBANK, California—North American adult studio Digital Playground has teamed up with an Australian charity, the Blue Ball Foundation, to release a public service announcement for testicular cancer starring DP contract star Eva Lovia in a parody called Game of Balls, in support of World Testicular Cancer Month, which takes place in April.The Blue Ball Foundation was created by Mike Elliott and Jamie Morgan, survivors of testicular cancer. Their charity provides education and support to young adult men to raise awareness about the disease, the most common cancer for young Australian men aged 20-39. Co-founder Jamie Morgan said, "As Eva says in the film, it's 97 percent curable when detected early but sadly, most men never check themselves. This is a smart, cheeky way of getting our message out to the relevant audience at exactly the right moment. The potential for this initiative to save lives is huge." In Game of Balls, Eva Lovia imparts the key facts about testicular cancer and how to check oneself, demonstrating the techniques on co-star Van Wylde. To learn more about the Blue Ball Foundation, additional facts about testicular cancer and to see a safe-for-work version of the message, visit PlayWithYourself.org. Lovia enthused, "I am so excited to be a part of such a great cause especially in such a revolutionary way. I think it was a very bold move, and I love that because when it comes to saving lives—or at least balls—the bolder the better!" To watch Eva Lovia in "Game of Balls," visit DigitalPlayground.com.