Williams Trading Company Featuring Mystim At Spring ILS

LAS VEGAS—Veteran adult distributor Williams Trading Company will present the Mystim brand of e-stim adult products at the International Lingerie Show, at the Rio Hotel and Casino in Las Vegas, today through Wednesday. Classical electrical stimulation therapy, or e-stim, is based on the natural body’s own system of information transportation. Positive, as well as negative sensations (as pain) reach the brain by the same nervous system. E-stim uses this fact; that comfortable sensations travel on faster nerve strands than negative ones. That means, when the soft electrical impulses that e-stim therapy sends out reach the spinal cord, there is no more room left for the pain information; it can no longer be processed by the brain. Moreover, e-stim affects the release of endorphins, the body-own happiness hormones. Since 2005, Mystim has produced high class devices for erotic electro-stimulation—and all kinds of toys to go along with. With their background in medical technology and a distinctive sense for good design, Mystim has the know-how—and the ambition—to uphold the highest quality standards as evidenced by their two year manufacturer’s warranty on each and every one of their products. The Mystim e-stim vibes are the first and only toys that combine vibration and electrical stimulation in one device: For example, the Electric Eric vibrates, tingles and pulsates all on his own. And with two vibrating motors with eight programs, the Electric Eric offers five types of electrical stimulation and a training program for the pelvic floor. Electric Eric has a smooth silicone body and a rechargeable, long-life lithium-ion battery with a USB charging cable. “The launch of Mystim adult products is supported with a free online training at Williams Trading University,” said Scott D., director of sales and marketing at Williams Trading. “Mystim designed a course that is friendly and presents e-stim in a format that is easy to understand. Retailers are encouraged to learn more about e-stim as we anticipate increased growth in this adult category.” Adult retailers are encouraged to visit the Williams Trading booths 654-656 and 647-750 during Spring ILS to learn more about Mystim products. Customers can login to Williams Trading University at www.WTUlearn.com to access the free online education programs. For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit www.williamstradingco.com.