Williams Trading Honored At ‘O’ Awards

PENNSAUKEN, N.J.—Adult product distributor Williams Trading Co. was honored with the “O” Award from AVN for Outstanding Marketing Campaign of the Year for Williams Trading University. Williams Trading Co. is a 40-year veteran in the adult novelty business founded by industry legend Robert Pyne Sr. and is currently managed by the  Pyne family. Collectively, their vision is to bring fresh new attention to the adult industry using original marketing, social media and innovative retail education found in WTU.  WTU is the adult industry’s first-ever e-learning platform that is free to retailers and their employees. Since its launch in September 2014, WTU has grown to 5,000 certified users from across the globe. Retailers are already beginning to document the increased retail sales they are experiencing as a direct result of WTU training. Additionally, Williams Trading has experienced sales growth with partners using this program.  “This is truly a humble moment for Williams Trading as we are thrilled, said Robert Pyne Jr., president and CEO. “There is a great crew of dedicated professionals in New Jersey that are celebrating these awards with me and I am so proud to be a part of an award winning team!”  Williams Trading Co. is a full-line adult wholesale distributor with more than 40 years of excellence in the industry, carrying more than 20,000 different items, with new products added weekly. Check out http://www.williamstradingco.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years, the company has expanded to offering direct drop-shipping services for online retailers, with the launch of MuffsandCuffs.com.