Joydivision: Back in the USA

LAS VEGAS—Joydivision, the German manufacturer that made headlines recently for its exclusive distribution deal with Williams Trading Co., is making its return to the United States by attending various trade shows, including the upcoming AVN Novelty Expo (ANE) in Las Vegas. Joydivision is also sponsoring the "O" Awards, which take place during ANE on January 22 at 11am in Body English at the Hard Rock Hotel & Casino Las Vegas. “It’s been a tremendous year for us so far and we are well on track,” said James Parker, president of Joydivision LLC. “Many retailers already started carrying our products and with Williams Trading Co. on board, we accomplished another important keystone for our market strategy. It is important for us to provide the highest standards in customer service and also to create a large-scale distribution network to reach all target markets. With the support from Williams Trading Co., we are very confident we will achieve those goals.” Founded in 1994, Joydivision has become a leader among European manufacturers of erotic products. As a result of its continual growth, the company is looking to expand its reach into the U.S. market. Since launching its first novelty, the Loveswing, Joydivision’s product lines have grown to include more than 150 items, including massagers, vibrators, virility rings, medical and BDSM equipment. Notable catalog items include Soft-Tampons, a thread-free tampon used for hygienic intercourse; the biologically safe BIOglide lubricant; and the best-selling AQUAglide lubricant. A manufacturer committed to social and environmental concerns, Joydivision has been an active member of Greenpeace e.V. and is regarded by leading credit institutes as “solid and financially strong.” Joydivision’s products now sell in more than 50 countries. Hit the ANE show floor and look for Booth 3002 to see what Joydivision has to offer.