Jimmyjane Combines Vibration, E-Stim in New Hello Touch X

SAN FRANCISCO—Jimmyjane, a design-centric brand in the pleasure product category, has a plan to electrify fans of its popular Hello Touch fingertip vibes—literally. The brand-new Hello Touch X is billed as the first sex toy to put both vibration and electro stimulation at one’s fingertips. Jimmyjane’s line of Hello Adaptable Vibrators turn one’s own fingers into a pleasure device, delivery vibration wherever the hands roam. Hello Touch X is the first to offer two completely different sensations in one product. Its ultra-compact “pleasure pods”—small devices worn on the fingertips—produce powerful vibration and electric stimulation. This stronger, enhanced version of the original Hello Touch also serves as an introduction to the pleasures of electro stimulation for mainstream audiences. The product development team at Jimmyjane set out to create a unique experience for couples to explore together. After observing that couples valued the original Hello Touch as a way to enhance foreplay (60 percent of women report foreplay is their favorite part of the sexual experience), Jimmyjane expanded the concept of adding other sensations to the fingertips. The pleasure pods of Hello Touch X offer electro stimulation with ten intensity levels and six pulsation modes. Electro stimulation (referred to as “E-stim” by more experienced users) provides an entirely different sensation from vibration, from light tingling to intense pulse waves. When the two electrodes are applied to sensitive areas of the body, a light current of electrons passes between them to stimulate nerves, increase blood flow and contract muscles, providing a pleasurable and even orgasm-inducing sensation. The current extends beyond the contact point, penetrating deeper into the body than vibration. Research shows that erotic sensations from e-stim are often more intense than those from vibrators. People report a heightened sense of touch, arousal and pleasure. Hello Touch X leverages the same technology as the original Hello Touch—the smallest fingertip vibrator available, and the only one optimized for both internal and clitoral stimulation. Like the original, Hello Touch X features two compact vibration pods that can stroke, squeeze and surround in sensation, unlike any other vibrator. With the new USB-rechargeable power pack, which fits snugly into an adjustable wristband, the dual pods now deliver five times the power in one-third the size of any other fingertip vibrator on the market. “Hello Touch X introduces a broad spectrum of people to an entirely new experience, for both couples and individuals. Jimmyjane was founded to disrupt the pleasure product category, setting a new standard of quality and experience,” said Robert Rheaume, president of Jimmyjane. “Our approachable products have mass appeal, opening the minds of mainstream customers to sexual exploration and new ways to elevate their relationships. Hello Touch X exemplifies this movement. It is for anyone looking to beyond the status quo, enhancing and reinvigorating this significant area of our lives—our sexuality.”  Until recently, erotic e-stim devices occupied the fringe of mainstream society. Electro stimulation devices emerged in the 1950s, using pulse wave electricity to deliver a current of electrons to the body. Since then, the method has been used in physical therapy with TENS and EMS machines for pain management, tissue repair, increasing lymphatic blood flow, massage and muscle toning. The medical community has used electro stimulation, in combination with kegel exercises, to strengthen the pelvic floor muscles and treat urinary incontinence. Studies found that this treatment lead to stronger PC muscles and better overall sexual function. The sexual uses of electro stimulation emerged in the 1980s. Low- intensity currents are used with “erotic e-stim” for pleasure and more intense sensations are employed for light S&M play. With intensity levels on a scale of 1 to 10, Hello Touch X is a perfect product for couples looking to dabble in S&M play. Research shows that couples that engage in BDSM experience lowered levels of cortisol, increased bonding and heightened sexual arousal. E-stim is an ideal way to test the pleasure/pain boundaries of S&M. The electrodes deliver perceived pain without the risk of lasting pain or bodily harm. Mainstream interest in BDSM has been on the rise, often attributed to the popularity of Fifty Shades of Grey, which brought BDSM into the spotlight. Hello Touch X is the second product in the line of Hello Adaptable Vibrators. The original Hello Touch, released in January 2013, was honored with a GOOD Design Award and triggered a surge of press coverage (for a vibrator). It was featured on the Today show, the Rachael Ray Show and CBS’s The Doctors, as well as in various publications, including GQ, Cosmopolitan, Glamour, the Sunday Times and New York Post, and was called “the best sex toy ever invented” by the technology connoisseurs at Gizmodo. Hello Adaptable Vibrators offer an approachable way for couples to connect and communicate through sexual exploration. They have been distilled down to their bare essence, eliminating any excess bulk that might get in the way. The Hello Touch X retails for $145 and will be available January 14 at Jimmyjane.com.