Jimmyjane, The Pleasure Chest Pair Up For ‘Pioneering Pleasure’ Installation in New York

NEW YORK—Design-centric brand and innovator in the pleasure product category, Jimmyjane has partnered with storied adult retailer The Pleasure Chest for “Pioneering Pleasure,” an installation at The Pleasure Chest’s Upper East Side location.  The new installation showcases the innovative efforts both companies have made through the years to shift the public’s perception of pleasure products and evolve the industry as a whole. Included in the exhibit is a timeline where visitors can review highlights of cultural and category milestones recounting the history of pleasure products in today’s society.  The exhibit comes just in time for the release of Jimmyjane's newest product, the Hello Touch X, the first product to put both vibration and electro stimulation technology at your fingertips.  Visitors will be able to feel the unique sensations of the Hello Touch X for themselves, along with touchable displays of Jimmyjane’s entire collection of high-end toys. The Pleasure Chest will also enter anyone who spends $50 or more on Jimmyjane products in the Upper East Side store through Feb. 28 in a raffle to win both the Hello Touch X and Jimmyjane’s new Form 5 vibrator. “Jimmyjane has been at the top of the luxury pleasure market for years,” said Sarah Tomchesson, director of business development and strategy for The Pleasure Chest. “Their vibrators are consistently customer and staff favorites, so we’re happy to be featuring them so prominently.” Both companies have been leaders in the adult industry from the beginning. Since 2004, Jimmyjane has created versatile products out of the best and safest materials, from the perennially bestselling Form 2 dual-motor vibrator to their Iconic collection, which features affordable upgrades of the most popular sex toys on the market.  Similarly, The Pleasure Chest has been promoting education and a shame-free approach to sex since 1971. From opening the country’s first boutique-style sex store in the West Village to bringing something sexy to the Upper East Side with their luxe flagship store in 2013, The Pleasure Chest has made shopping for your sex life a fun, stress-free, and even glamorous experience.  “Jimmyjane has always had a strong partnership with The Pleasure Chest, and their gorgeous Upper East Side space is the perfect venue for exhibiting our award-winning designs,” said Alicia Sinclair, vice president of worldwide sales and business development for Jimmyjane. “Pioneering Pleasure” will be on display through Feb. 28. The Pleasure Chest is located at 1150 2nd Ave., New York. For more information, visit PleasureChest.com.