Jimmyjane Hires Sandra Van Looij As Educational Executive for Europe, Beyond

SAN FRANCISCO—Jimmyjane has announced Sandra Van Looij has joined their team as an Educational Executive. Van Looij will be responsible for educating and training Jimmyjane’s retail partners in the U.K., Europe, Scandinavia and Russia. Prior to joining Jimmyjane Van Looij spent more than eight years working as a purchaser at a company focused on wholesale of home goods. While there she honed her skills in retail messaging and B2B business development. In addition to her years of experience in mainstream consumer goods, Van Looij, has established relationships and adult industry experience from her three years tenure as a purchaser of lingerie at Christine le Duc.    “Sandra demonstrates a skill set, presentation style and enthusiasm that is very much aligned with our brand and we are so excited to have her represent Jimmyjane abroad. Her training and support is going to prove incredibly valuable to our expansion and partnerships in the broader European region,” said Robert Rheaume, president of Jimmyjane. As an Educational Executive, Van Looij’s role will focus on training and educating wholesalers, shop-managers and employees about Jimmyjane’s innovative product line of premium pleasure products. As an exclusive, high quality brand Jimmyjane’s Educational Executives, who are already active in other parts of the world, have a proven track record of driving sales as a result of their hands-on work. Jimmyjane plans to broaden and evolve this program in 2015, seeing education and trainings as the building blocks for successful partnerships with retailers. The addition of Van Looij, comes on the heels of an deal Jimmyjane signed with Scala Playhouse for exclusive distribution of the line in Europe. “Ever since I left the adult industry, in 2006, I have missed the people and products that I found interesting. Therefore I am so excited to be back again. It makes it even more special that I return to work for Jimmyjane, one of the leading names in luxury pleasure,” said Van Looij. Van Looij will be travelling to visit partners on location. She is also available for personal training and showings within the Jimmyjane section at the Scala Playhouse showroom. As announced earlier this year, Scala Playhouse is the exclusive distributor for Jimmyjane in Europe (excluding the U.K. and Russia). Van Looij is multi-lingual and speaks Dutch, German and English. For additional inquiries, sales requests, or to schedule a training, contact education@jimmyjane.com.