Laid Founders Debut Indiegogo Campaign For Loop Kegel Exerciser

OSLO—The women behind Norwegian design impresario Laid have introduced an Indiegogo crowd-funding campaign for Loop, an interactive Kegel exerciser that offers real-time results with an ergonomic design made for the modern woman. Featuring a tapered, asymmetric shape, Loop makes it cool to do your Kegels with a smartphone app that seconds as a personal trainer for your lady parts and transforms the traditional “sit-and-squeeze” technique into an affordable physical fitness system. Loop does way more than just strengthen your muscles, and Laid needs your help to bring Loop to women around the world. Kegels can be done anywhere, anytime (“I’m doing them right now!”) but without results you can see, there’s no incentive to keep it up. Loop combines the strength-building power of a dumbbell with the training technology of a treadmill to bring women the industry’s only affordable Kegel exercise program that feels as good as it works! Loop’s narrow asymmetric shape makes it a cinch to insert, comfortable to squeeze, and easy to adjust and twist for the perfect fit. It connects to any mobile device that supports Bluetooth Low Energy (aka BLE) via a free app that offers pre-programmed exercise routines and visual feedback you can see with every squeeze. The device contains a high-accuracy pressure sensor that detects even the slightest muscle movements and translate them onto your screen into easy-to-read graphics with weekly progress reports that prove it’s doing its job. And the best part: Loop contains a three-axis accelerometer that senses even the slightest motions and lets you know whether you are accurately “lifting” the device with your pelvic floor muscles. If you aren’t, the app will tell you to adjust your form—just like a personal trainer at the gym. “Pelvic floor health has become an oft-studied and explored topic among doctors, nurses and therapists for decades and now national health organizations worldwide recommend that women exercise their pelvic floor muscles every day—yet so many of us still don’t do it!” Laid co-founder Karianne Ellekrans said. “Our team wanted to create a Kegel exerciser that would make it fun, easy and exciting to keep our pelvic floors in tip-top shape, and Loop’s final design has been tested, reviewed and is ready for mass-manufacturing – but we currently can only afford to make a modest amount of units. With every Indiegogo pledge, we can increase our production numbers, speed up the process, and, most importantly, make Loop one of the industry’s only interactive Kegel fitness systems that women of all lifestyles can afford to buy and use every day.” But why should we care about Kegels? “The pelvic floor has to be able to contract, lift and hold in order to do its job, but these muscles weaken quickly and easily as we age, gain weight, and have children,” Ellekrans said. “Weak pelvic floor muscles can cause all kinds of embarrassing issues, including accidentally leaking urine when we laugh, sneeze or cough; unintentionally passing gas; lower back pain; and much more. But regular Kegel fitness not only takes care of the aforementioned issues, but it also helps promote stronger, more intense orgasms and even a ‘tighter’ feeling inside the vagina. The results are truly life-changing, which is why we’re so passionate about making Loop available to the masses.” Help make Loop happen: Visit https://www.indiegogo.com/projects/Loop-interactive-pelvic-floor-exerciser-for-women to donate. Loop is designed and backed by a team featuring more than 10 combined years expertise and experience in the intimate health research and manufacturing fields, as well as in developing fitness electronics. Laid, the brand behind Loop’s design, boasts multiple design awards, including the European Design Award, the Red Dot design award, and the prestigious AVN Outstanding Product for Women award. For more information about Loop, visit www.Loop-health.com for details. For more information about Laid, visit http://laid.com/. Laid is the brainchild of industrial designer Line Iren Andersen and entrepreneur Karianne Ellekrans, two women with a unique dedication to intimate product development and bringing men, women and couples a modern alternative to the traditional. With a collection that includes magnetic kegel weights, ergonomic erection rings, and intimately curved dildos in a variety of body-safe and superior materials, Laid creates products with poise and purpose. Laid is the first sex toy company to come out of Norway and the proud winner of the 2010 Reddot Design Award, the Visuelt visual design competition, the Norwegian Design Council’s Award for Design Excellence, and the European Design Award.