ASACP Honors October’s Featured Sponsors

LOS ANGELES—The Association of Sites Advocating Child Protection (ASACP) is pleased to announce its Featured Sponsors for the month of October. According to ASACP Executive Director Tim Henning, each month, ASACP chooses a few of its top-tier sponsors to highlight their support of the association and its valuable mission of protecting children online and throughout the mobile multimedia realm, by keeping them out of and away from adult entertainment. “Upholding the highest ethical and operational standards distinguishes many of ASACP’s Sponsors from their competitors,” Henning said. “These business owners exemplify how online media companies can do the right thing, and set an example that is worth following.” “ASACP’s Sponsor Recognition Program honors those companies that have demonstrated a willingness to put child protection ahead of profits,” Henning stated. “This is seen in the use of the Restricted To Adults (RTA) website label, and by following ASACP’s Code of Ethics and its market-specific Best Practices, among taking other measures.” Celebrating an Oktoberfest of ongoing support, ASACP recognizes four of its oldest sponsors—AVN Media Network, SexSearch, Sextronix and Cyber Stampede—for their continued support of the association and the never ending fight to protect children online.   AVN Media Network A Platinum Sponsor since 2002, the AVN Media Network has a long history of support for ASACP and its mission. According to the company, it has been the definitive source for all that is adult entertainment—covering the evolution and growth of this multi-billion dollar global industry for more than 28 years. The company continues to set the standard for the business of pleasure, by delivering unparalleled content that reaches industry professionals, mainstream media, and across diverse spectrums of consumer groups and communities. AVN protects children from accessing the adult-oriented material on its websites by utilizing RTA labeling as a proactive and protective measure. AVN has also been very generous to the association financially and through material support, extending its hospitality at AVN events, such as providing advertising services and underwriting hotel accommodations, among other niceties that have helped the association carry on its mission—including providing advice and assistance through its participation on the association’s Advisory Council.   SexSearch An ASACP Corporate Sponsor since 2005, SexSearch.com is among the world’s largest online dating sites, bringing visitors together. Through its affiliate program, SexSearch helps website publishers monetize their visitors via its sites, providing opportunities for companies and consumers alike. According to the company, 1 in 10 online searches are dating related; and while many online dating sites cater to people looking for love, the majority of people want sex, even those who are married—with 70 percent of married men and 50-60 percent of women admitting to have had an affair during their marriage. For many, SexSearch is their connection. Because of the personal nature of this service, keeping minors away is vital, so SexSearch combines more than nine years of experience in the casual dating industry and a committed staff that is dedicated to providing the best customer support possible, to make a difference in the lives of at-risk youth by supporting ASACP.   Sextronix An ASACP Corporate Sponsor since 2010, Sextronix’s affiliate program allows marketers to promote the company’s more than 200 premium adult websites, which target straight and gay consumers with sites depicting niches such as solo girls, cartoon and Hentai material, along with content for transgender enthusiasts. Among the company’s offerings are free sites, which may typically allow unrestricted access to age inappropriate materials; but Sextronix takes the proactive steps of including a warning page as well as RTA labeling, to prevent unexpected or unauthorized access — a process that it further strengthens by requiring a credit card for age verification. On the leading edge of mobile technology, more than 60 of Sextronix’ sites target consumers on a wide variety of devices, satisfy today’s diverse audiences, complicating matters from a child protection standpoint. ASACP’s Best Practices for mobile adult sites and applications help guide digital media companies facing these challenges, offering workable solutions.   Cyber Stampede An ASACP Corporate Sponsor and the association’s SEO agency of record, Cyber Stampede is a provider of global SEO and SEM solutions for leading adult entertainment companies that include mobile and desktop sites, membership and video-on-demand sites, live cam, dating, shopping and product sites, and industry news properties. The company is on the frontline of the seismic shifts in adult search today, providing solutions for past Google AdWords users. “Cyber Stampede is committed to the highest standards of ethical and compliant business practices within the worlds of adult entertainment search engine and digital advertising, with part of its mission making online child protection a best practice priority for all of the work it does on behalf of clients,” says Cyber Stampede President Rodney T. “As a business policy, we engage solely with sites who share our values and who are themselves actively engaged in barring access by minors to mature content online. “We specifically advise our clients and implement keyword selections which are 100 percent devoid of inappropriate search terms or marketing language which can impact or drive interest to or by minors in any form,” Rodney added. “Further, within the realm of link-building SEO practices for clients, we advise for and actively pre-screen all prospective link partner sites for keywords and content which are compliant with best practices for the protection of minors.” From adult news and trade events, to casual dating, premium adult content, and search engine marketing firms, ASACP’s family of sponsors represent responsible adult-oriented businesses that make “doing the right” thing part of their corporate culture—and your company should, too, for the benefit of children, and for your business.   For more information on how your company can help, contact tim@asacp.org.