ExoClick Brings Big Data with Launch of Ad Network Platform V3

BARCELONA, Spain—The ExoClick ad network has announced the launch of Version 3 of its Admin Panel. The significant update has several major enhancements and new analysis tools giving Advertisers and Publishers access to big data statistics. Now ExoClick clients can see detailed and segmented information regarding their traffic sources and conversions, enabling them to further optimize their campaigns, platforms and revenues. The new Admin Panel now provides both Advertisers and Publishers with a range of precise reporting tools to analyze clicks, impressions, click through ratios, eCPM, ad zones, earnings and costs, which can then be filtered by: * Date (today, yesterday, this month, last month and custom dates) * Country * Variation * Site * Device * OS * Browser * Language * Category * Mobile Carrier Each analysis is displayed and sortable via columns and in easy to view segmented pie charts allowing quick data overviews. Clients can carry out CSV data exports to excel sheets for detailed reporting. In order to implement these enhancements, ExoClick’s propriety ad platform now has up-­to­-the-minute statistics with data refreshing every 60 seconds, enabling clients to see their budget spend and conversions close to real­-time while running campaigns. Additionally, the Admin Panel is now truly international and is available in 7 languages: English, Spanish, French, German, Russian, Italian and Portuguese. “This comprehensive version update is part of an ambitious development plan,” enthused ExoClick founder and CEO, Benjamin Fonzé. “We have invested significantly in hardware and technology to seamlessly migrate all of our systems to a new big data infrastructure. ExoClick’s Advertisers and Publishers now have unprecedented access to big data sources, giving them the highest level of flexibility and knowledge both in terms of campaign targeting and publisher platform performance.” Fonzé continued, “Transparency has always been one of ExoClick’s core values. We want to give our clients all the tools and data they need to increase their revenues and run their businesses successfully. This is only the first step of many new features that will be released in the coming months.” ExoClick's Global Sales Director Richard Cottrell and Head of Business Development Peter Rabenseifner will hold a Version 3 product demonstration entitled ‘The ExoClick Experience’ at The European Summit in Prague on Wednesday, September 24, from 12:30-1:45pm in Arabela Room 1. For more information, go here.