Calvista Inks Exclusive for Joy-Lite Product Range

MELBOURNE, Australia—Calvista has locked down an exclusive distribution agreement for the full range of Joy-Lite masturbators. The current range contains the Original version as well as the Stars (contract girls) series, in total more than 40 models catering to both homosexual and heterosexual males. Joy-Lite masturbators are made in Germany from durable silicone for a longer life and a more realistic experience. The strokers are available in oral, vaginal and anal models with five different stimulating tunnel sleeves. The Stars series features real molds of porn stars to add a touch of realism to fantasy experiences. Unlike alternatives on the market, the silicone material doesn’t require a rejuvenation powder and is non-porous, resulting in a more hygienic product. “We’re most pleased to have Joy-Lite on board. The range represents a dedicated solid commitment to this style of very popular product. It’s in huge demand, it’s highly sellable and we have a manufacturing partner that understands and is dedicated and willing to support the wholesale distribution channel,” said Michael Bassett, CEO of Calvista. Joy-Lite manufacturer Dennis Ramaty said, “I only want the best partners around the world. I’ve been trying to secure Calvista for several years and am very happy to have finally secured the distribution and brand support deal. Calvista’s ability to push brands and move sales volume is renowned.” Joy-Lite will be available to retailers in Australia and New Zealand starting in mid-August. The products will be accompanied by an educational program, free POS and a retailer website store locator. For further information, contact Calvista in Australia: 1800-012-221 or sales@calvista.com.au.