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July 31, 2014

Williams Trading Co. Expands Cloud 9 Product Line

PENNSAUKEN, N.J.—Williams Trading Co. has expanded the successful Cloud 9 Product Line with a custom Premium Starter Kit. This kit was created using direct feedback and market research from the gay community; consumers are looking for adventure with an arrangement of toys for a quick weekend getaway.  The Cloud 9 Premium Starter Kit includes an 8-inch realistic dong, two power stretch cock rings, a medium-sized anal plug, instruction booklet and travel pouch. “Cloud 9 products have always done well because they combine quality construction with a great price point,” said Erin V., marketing and vendor liaison. “Bundling Cloud 9 products into a kit that consumers are asking for is only going to be successful for retailers.” In fact, product bundling is the latest trend in adult novelty sales and the Cloud 9 Premium Starter Kit is an industry first. “Customers often prefer to achieve multiple satisfactions through one purchase,” said Scott D., director of sales and marketing. “A product bundle is convenient for the customer. They can make one purchase instead of multiple purchases. Additionally, customers often experience economies of scale when buying a bundle of products.  They understand that the total price is lower when the products are purchased as a bundle.” In the Cloud 9 Premium Starter Kit, the 8-inch dong has a realistic head and is phthalate-free. The suction-cup base makes solo play a snap. The power stretch cock rings are included for prolonging male climax so you can perform like a sex machine. The 5.5-inch anal plug has a tapered tip for easy entry and is shaped to stay in place for the ultimate experience. Retailers should be especially aware of the Cloud 9 Premium Starter Kit’s consumer friendly packaging. This retail clam shell package can be conventionally hung on a peg, or it can "free stand" on the counter creating an instant retail display with a minimum footprint. To assist the consumer with product selection, Cloud 9 packaging now includes large icon-based call outs on the bottom of the packaging. Customers can easily determine that the Cloud 9 Premium Starter Kit is phthalate free, body safe, harness compatible and waterproof. Contact your Williams Trading Co. sales representative for ordering info at (800) 423-8587.

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