Williams Celebrates July with a Big 3 Super Sale

PENNSAUKEN, N.J.—Williams Trading Co. is pleased to announce its first-ever Big 3 Super Sale, featuring discounts on inventory from three adult industry heavy hitters; Pipedream Products, California Exotic Novelties and Nasstoys. Never before has Williams Trading Co. offered a sale on the top three novelty manufacturers. The Big 3 sale includes a 30 percent wholesale discount on Nasstoys’ entire product line for the month of July. Special offers from Pipedream and CalExotics will also be available throughout the month. According to the Williams team, the timing of the sale is unusual because July is typically a slower month for retail traffic. However, given the strong sales during the Gay Pride summer selling season and its recently released LGBT sales catalog, the company opted to pass along some savings to its customers. “We’ve added over 500 new items from the best brands in the industry,” said Erin M., marketing and vendor liaison for Williams Trading Co. “Our focus is on assisting with effective presentation of our key brands through the use of time-proven merchandising tactics supported with training and measured add-on sales strategies.” Currently, Williams' LGBT marketing program is supported with in-store displays and merchandising support material. NuSensuelle, Blush, OhMiBod, Cal Exotics, Jimmyjane and LELO are offering a tester program to help engage the LGBT consumer. Pipedream is providing a unique body mold program for display and demonstration of its exciting new Fetish Fantasy strap-ons. “The sleek, silky white body molds come complete with a hanger for easy grid wall display,” said Rich Pyne, VP of Sales. “Effective cross selling and up-selling is an important part of the pride season,” said Scott D., director of sales and marketing. “To assist our retail partners with cross selling, we created a special prepack of sample lube testers which introduces the consumer to a new brand, such as Wet, System Jo, ID and much more. We also offer a full line of Lube Shooters to optimize add-on sales and help build the retail basket.” Williams Trading Co.’s seasoned sales staff can help guide a store owner to the correct mix of products and offer a strong discount on the major brands to help increase their Pride Season margin of growth during the Big 3 Super Sale. Contact a Williams Trading Co. sales representative at 800-423-8587 for ordering information or go to WilliamsTradingCo.com and MuffsandCuffs.com.