Electric Eel Developing New Marketing Strategy for 2015

LOS ANGELES—Electric Eel Inc. has announced its plan to create a targeted advertising campaign for 2015. Electric Eel is the supplier of the Hustler brand of toys, plus other products. “Customer by customer, we are proving that our products are of a superior quality and value,” Electric Eel President Elan Rofe said. “Our product development, sourcing teams and quality control processes are streamlined and ensure that every piece that hits the market is of the highest quality and best value.” Electric Eel’s goal is to continue to capture more and more of the marketshare in the fetish/bondage, glass, masturbator and other product categories, officials said in the release.  To that end, Electric Eel will re-allocate its budget for a portion of this year into a targeted advertising campaign beginning in 2015.  “An interesting, incentivized marketing campaign is on the way and retailers and distributors will feel the impact in the form of higher profits, lower selling prices to their customers and improved customer service and customer satisfaction,” Rofe said. For the new and improved Electric website, visit ElectricDistro.com.