East Coast News, System JO Partner For Relaunch of DONA Line

HIGHTSTOWN, N.J.—East Coast News has teamed up with System JO for the re-launch of the new and improved DONA by JO Collection. “We are thrilled to relaunch DONA by JO with an energized vision and ECN by our side,” said Janette Bewley, System JO director of marketing. “Their unwavering support allows us to continue improving on our mission to provide everything women need to ‘Be the One They Desire.’” DONA is an expansive, yet focused, line of pheromone and aphrodisiac infused sensual care products for women meant to fulfill fantasies and enhance experiences. ECN will introduce the revamped collection to its customers and empower them in their merchandising efforts with captivating artwork and supportive sales materials. “ECN has always done well with DONA by JO, and to see them making improvements based on customer feedback is very exciting,” said Alan Mandell, ECN sales manager. “With an outstanding new product and renewed merchandising options, like the elegant new DONA double-sided display with adjustable shelves and LED lighting, there is no doubt that our customers will respond robustly to the collection.” Feminine, giftable, and experience-based, the new DONA line includes products to Entice, Pamper, and Play, including lotions, massage candles, kissable body paint, and much more. DONA by JO will officially launch June 2014. East Coast News will ship DONA by JO and System JO from its three nationwide warehouses. Interested retailers are encouraged to contact ECN’s sales staff by emailing sales@ecn.com, or by visiting ECN.com.