California Exotic Novelties Introduces Silicone Basics, Releases New Love Rider Products

LOS ANGELES—California Exotic Novelties has introduced the Silicone Basics Collection, and new additions to the Love Rider line of products. “We’re proud of the new Silicone Basics Collection," said Susan Colvin, President and CEO of California Exotic Novelties. "These incredibly life-like, silicone toys are powerful and priced-right. Plus we are adding more items to the very popular Love Rider line, which is enjoying immense growth because of its huge popularity.” Silicone Basics consists of four products, each flexes and moves with the user. Made with premium, body-safe silicone, they are also incredibly realistic. Items include: the Silicone Basics 10-Function “G”, 10-Functions Stud—which vibrate with 10 functions of vibration, pulsation and escalation—and the non-vibrating Chubby “G”, and Long John. Each comes in pink, brown and ivory. Jackie White, Vice President of Sales for California Exotic Novelties, says, “The Silicone Basics are priced to sell. I can tell they are going to be very popular. Let’s face it people can’t get enough of basic, affordable dongs!” The Love Rider range has three additions: a new harness and two vibrating probes. The Universal Love Rider Platinum Harness is a supportive, high-quality harness with a reinforced O-ring which stretches to fit most probes. Hand stitched, it has dual layers of fabric and a plushy soft lining. Comfortable and fully adjustable, it fits waists up to 53”/134 cm. The new Love Rider probes include the Wireless Pleaser and the Wireless Curve. They are premium, solid, silicone probes that charge with an included USB cord. The seven functions of vibration are powerful, and the Pleaser features dual motors. The sturdy suction cup base holds the probe in place, while the flexible design allows it to move with the user. Probes may be used in or out of the water. “The cool thing about the Love Rider Collection, is the fact that it’s a merchandising dream! The products look sensational when hung together on a wall. I recommend using the free Visual Merchandising Plan for Love Rider to maximize the impact this phenomenal line has on consumers,” says Al Bloom, Senior Director of Business Affairs for California Exotic Novelties. For more information about Silicone Basics and Love Rider, go to www.CalExotics.com. Free Visual Merchandising Plans and retail support sales tools can also be found there. To become a part of the company’s online community, visit www.ClubCalExotics.com.