Williams Trading Begins New Spring Fling Marketing Campaign

PENNSAUKEN, N.J.—Pleasure product distributor Williams Trading Co. has launched its Spring Fling Marketing Program, enlisting the support of premier partners such as PipeDream Products, California Exotic Novelties and Blush Novelties as well as various new specialty vendors. The marketing plan will refresh retail partners' boutiques with new products in-store merchandising material, and attractive display and tester programs. “Spring is a time for growth and renewal,” said Marketing Director Scott Dantis. “After a record-breaking winter on the East Coast, we are pleased to announce the Spring Fling program, designed specifically to support and grow our brick-and-mortar retail channel.” According to Dantis, Wiliams has added “high-end brands, including JimmyJane’s full product line and the hot new Limon and Ola massagers from Minnalife, featuring patented pillow technology. Our assortment has expanded to include specialty product lines Garden of Eden Intimacy kits, BodiSpa, and a new fetish travel kit from Pocket Dungeon—exclusive to Williams Trading Co. Additionally, we have several attractive retail display programs from Cal Exotics, Rocks-Off, OhMiBod, Nu Sensuelle, Blush Novelties, BodiSpa and Minnalife. Effective visual merchandising presentation plays an important role in introducing the consumer to our dealer brands.” The Spring Fling Program includes select full line discounts, along with a digital and printed Spring Fling Catalog. The marketing initiative program is supported with a robust brand advertising program and customized retailer displays and testers. The Spring Fling Catalog includes 50 pages of more than 500 hand-selected items that are in stock for immediate shipment. Looking at the seasonality of the adult business, the veteran distributor has planned full assortments from Pipedream Products, CalExotics and Hott Products to focus on the upcoming bachelor and bachelorette selling season, as well as several new categories for retail floor expansion. To view the Wiliams Trading Spring Fing 2014 Catalog, click here. Williams Trading Co. is a full line adult wholesale distributor carrying more than 20,000 different items with new products added weekly. For more information, go to WilliamsTradingCo.com. Over its 40 years in the business, the company has expanded to offer direct drop-shipping services for online retailers with the launch of MuffsandCuffs.com.