LELO’s Ida Named Outstanding Debut Product at 2014 AVN ‘O’ Awards

STOCKHOLM, Sweden—Swedish designer brand LELO has been awarded with Outstanding Debut Product for their wearable couples’ massager Ida at the 2014 AVN Novelty Expo “O” Awards, held at the Hard Rock Hotel & Casino in Las Vegas. Launched in September 2013, LELO’s couples’ massager Ida is the world’s first wearable sex toy that combines external vibrations with rotations internally, providing women with dual stimulation during lovemaking. Ida has proven an instant success with customers and reviewers as well as the AVN Novelty Expo “O” Awards, which recognized the product’s groundbreaking functions, including a wireless remote with LELO’s SenseMotion movement-induced controls. “It’s always an honor to be singled out for a great achievement in pleasure such as our couples’ massager Ida, and it’s accolades like the ‘O’ Awards and customer enthusiasm that has us always pushing the boundaries for innovative new ways of sharing pleasure,” LELO USA Director of Sales and Marketing Donna Faro said. This marks LELO’s third time being recognized by the “O” Awards. Distributors and retailers interested in stocking LELO products should contact usa@lelo.com.