Sportsheets Marks 5 Years of Sex In the Shower With New Items, Marketing Campaign

HUNTINGTON BEACH, Calif.—Sportsheets is celebrating the fifth anniversary of the award-winning Sex In the Shower, a line of leverage products, waterproof sex toys, and accessories designed for safer, more satisfying shower sex. “Sex In the Shower serves a true purpose and solves problems couples often face when having sex in the shower—pulling the shower head out of the wall, knocking over the soap, slipping in the suds … anything can happen!” Sportsheets founder and CEO Tom Stewart said. “We saw a unique opportunity in the marketplace to create quality and innovative products that make shower sex safe for everyone with handles, foot rests, restraints and toys that can be used in even the steamiest of situations.” In honor of the event, Sportsheets has debuted five new items and launched a worldwide promotional campaign to make it fun and easy to create Sex In the Shower displays that appeal to men, women and couples. The line of handles, waterproof toys and other suction-cup shower accessories provides a simple solution for foolproof—and bruise-proof—bath-time sex and has entranced the industry since its 2009 debut. And new to the line is stay-put Shower Gel Lube, a suction-cup neoprene collar, suction-cup thigh cuffs, a powerful waterproof G-spot vibrator with a flexible head, and a textured shower masturbator sleeve for men. For sales and display support, Sportsheets has launched a diverse promotional campaign complete with ads, shelf talkers, buttons, store signs and consumer postcards and flyers that remind shoppers why they love Sex In the Shower. With unique and clever advertisements targeted to a specific demographic, the campaign shows shoppers and retailers alike that everyone—and they mean everyone—likes titillating bath time. Sex In the Shower suction cups can attach to any surface and provide much-needed support and well-deserved cushioning. Without these water-safe sex aides, positioning in even the most basic sex moves can prove painfu—especially during prolonged action— and now retailers can help showcase the must-have line with a special marketing campaign. “Sex In the Shower gives retailers a whole new destination in their stores and also a new way to help move bath products,” Sportsheets Executive Administrator Joanne Queenin said. “And the shelf talkers, flyers and other print materials as part of our matching marketing campaign capitalize on the universal appeal of the brand in a cute and clever way. You’ll have to see it for yourself!” The Sex In the Shower marketing campaign is available to all customers who place a Sex In the Shower order. For more information, please call (714) 698-0877 or email your preferred sales representative. For more information about Sex In the Shower, visit http://www.sexintheshower.net/. For more information about Sportsheets, visit http://www.sportsheets.com.