Williams Trading Founder Robert Pyne Sr. Honored at ‘O’ Awards

LAS VEGAS—Robert Pyne Sr., founder of the influential distribution company Williams Trading Co., was recognized Wedensday night for his contribution to the adult industry with an “O” award for Lifetime Achievement. Joined by three of his children—all of whom are now involved in running the business—he took to the stage to accept the recognition. The “O” Awards, which took place at the Hard Rock Hotel and Casino as part of the AVN Novelty Expo, saw Pyne cheered on and applauded by not only his peers, but also by the many friends and business partners he has made in the industry who laud his incomparable impact. Once a Philadelphia firefighter, Pyne looked for ways to supplement his income. What started as selling films from his car, expanded into a lucrative business distributing a variety of products. Before the distributorship that still stands today as a 40-year testament to his vision, Pyne also opened his own store in 1972. Now retired, Pyne spends time with his wife Carol and dog Misty, and enjoys playing Texas Hold ’Em. His children all play key roles in maintaining the enterprise he started so long ago with just ambition and his knowledge of what was really in demand. They attribute their competitive intelligence and negotiation skills to their father, who they credit with teaching them to be business-minded, yet foster important relationships with vendors and clients. All are now experts in various capacities, such as operations, purchasing, project management, internet management, warehouse operations and inventory control. The veteran distributor of novelties and lingerie boasts superior customer service and fulfillment rates. With more than 20,000 different products in stock and growing, and a significant drop-ship presence in the adult industry with the creation of Muffs and Cuffs, it projects even greater endeavors for 2014, as it celebrates its 40th year in business. Williams Trading Co. is a full-line adult wholesale distributor with 40 years of excellence in the industry, carrying more than 20,000 different items; with new products added weekly. Check out WilliamsTradingCo.com for its simple and effective online ordering system, backed by a knowledgeable sales staff. Over the years the company has expanded to offering directdrop-shipping services for online retailers, with the launch of MuffsandCuffs.com.