Jopen Aims to Spark Consumer Desire With New Lust Collection

LOS ANGELES—Connoiseurs of pleasure products already are familiar with Jopen, including its vivid purple Vanity collection for women and its deep blue Ego line, geared toward men. Now Jopen is ready to ship its latest objects of desire, which add several new hues to the Jopen palette. First seen at the ANME Show in July, the Lust collection is made of body-safe silicone, shaped into smooth, curvy shapes that come in three different colors: bright lime green, deep rose and bright violet. The new collection is hitting store shelves in time for the winter holidays. The three-product range consists of the L1, L5 and L6. Made of 100 percent body-safe silicone, they are contoured to fit a woman’s curves. An included USB charging cord makes usage easy. The clean packaging—with soft pastel colors that echo the three colors in the range—will make these feminine, fun pleasure toys stand out on store shelves. Said Susan Colvin, president and CEO of JOPEN, “Everyone who sees Lust absolutely loves it! The pretty colors and the incredible features make it the perfect gift for the holidays and beyond.” L1 is a petite, discreet massager that goes anywhere. The incremental speed control is intense yet quiet. The rechargeable lithium-ion battery runs for an hour on high speed, and up to five hours on low speed. It completely recharges in two and a half hours. L5 is a massage wand with outstretching petals that intensify stimulation. It features 10 intense functions of vibration, pulsation and escalation. The rechargeable battery runs for two hours on high speed and three hours on low speeds, and it completely recharges in two hours. L6 is similar in design to L5, the difference being the gentle G-shaped tip. Made for G-spot exploration, it is crafted to caress a woman’s intimate contours. According to Robin Stewart, brand manager for Jopen, “Lust is absolutely spectacular and the perfect gift for the woman who likes to be pampered with pretty things—and isn’t that all women? The incremental speed control on the L1 is phenomenal and the fluttering petals on L5 and L6 are truly divine!” Additionally, all the LUST items come with a security travel lock, are 100 percent waterproof, have an auto on/off button with an LED indicator light, and come in a keepsake box and a universal USB charging cord. For more information, visit Jopen.com.