Williams Trading Carrying Full Line From Nature Labs

PENNSAUKEN, N.J.—Full service wholesale distributor of adult products Williams Trading Co. has officially added Nature Labs into its distinguished list of full-line manufacturers. "We are very excited to have Williams Trading as our newest full-line distributor. They are truly great to work with. Over 40 years of experience backing them, we have seen a huge growth spurt in our brands!" said Lou Rivers, CEO of Nature Labs USA, LLC. It bears mentioning the company was nominated for an AVN “O” award recently for Outstanding Lubricant, and has also received nominations and recognition from Xbiz and Storerotica. The term “bear” is used rather appropriately, as the innovative company whose products are all manufactured domestically in an FDA approved lab can attribute a great potion of their marketing strategy to the play on words between bare/bear and the adorable packaging for the Honey Bear line. Honey Bear made with Royal Jelly along with all of its other lines is just one division of the company's flagship line, Nature Lovin' Lubricants. Nature Lovin' is also comprised of Koala, a premium water-based line with such unique, layered flavors as Tiramisu and Strawberry Margarita. Cosmic Bear is the only glow in the dark lube on the market, and Grizzly encompasses four distinct formulas. Founder Lou Rivers has also expanded his target markets to include the Pride Lubricants, designed for the LGBT community, and the Naturally Yours line; a premium lubricant with clean, mainstream packaging. Naturally Yours is also vegan and kosher, to further broaden the appeal of Nature Labs.   “This is a person who really understands the importance of inclusiveness for its customer base. You feel sound backing such a strong organization; just the amount of research and development that is dedicated to each formula is astounding.  From a marketing standpoint, the products really sell themselves. Going full-line really was a no-brainer in this particular situation, as they made it quite easy” said Williams Trading’s Marketing and Manufacturer Liaison Angela D. For more information, or to place an order, visit www.WilliamsTradingCo.com.