XR Brands Hires Industry Veteran Sarai Ponce

HUNTINGTON BEACH, Calif.—XR Brands is proud to welcome industry veteran Sarai Ponce to the sales force as the company’s first Spanish-speaking account executive. Ponce’s experience working directly with distributors and retailers has helped her maintain strong industry relationships across multiple continents, which, coupled with her resourceful manner, already have become valuable assets to the team. “Having Sarai on staff has been an incredible boost for XR Brands," XR Brands General Manager Randy Alvstad said. "In the short amount of time she’s been on board, she has already brought on new accounts and attended a product training. “We are thrilled to have such a respected and approachable industry member on staff and look forward to a very fruitful future!” Ponce is responsible for promoting and expanding XR Brands’ presence within Australia and Latin America and grow the company’s account base wherever opportunities develop. And with vast trade show and product training experience, Ponce is an essential support to the tight-knit sales staff as the company’s must-have product lines continue to make waves around the world. Ponce joined the adult industry as a sales representative more than six years ago and has had the privilege of working with multiple talented individuals who have bestowed indispensable knowledge and experience. Her rapport with key account personnel, as well as general staff members throughout the industry, has garnered her reputation for reliability and follow-through with a friendly face. “I truly love working as a team and have a unique understanding of the history and culture of the adult novelty industry,” Ponce said. “My friends and colleagues appreciate my self-starter attitude and ability to recognize when it’s time to hit the ground running on my own. Plus I feel I’m fun to work with, which makes me a perfect fit for the exciting team at XR Brands!” Ponce can be contacted at sarai@xrbrands.com.